Go beyond basic QR codes. Use QR360 to trigger
SmartResponses and generate leads, acquire customers and boost customer
Use QR Codes To Create Augmented Reality &
Bolster Conversion Of Leads To Deals
The other day, during a visit to the local temple, I came across a
poster advertising a concert for Carnatic music, which is a South Indian
classical music form. I was very keen on attending it. However, since
there was a lot of crowd in the temple and I wasn’t anyway carrying any
writing material at the time, I couldn’t note down the singer’s name,
concert venue and date, or the telephone number of the box office.
Use High-Tech With Caution In Ads
Of late, there has been a spate of print media ads that encourage
readers to learn more about the advertised product by immediately
serving up an online experience – so called “augmented reality” – on
their mobile phones. Nokia N8 mobile phone and Godrej Interio“green”
office furniture are two recent ads of this nature.
Who Will Bell The ‘QR Code Reader’ Cat?
In the three months since we’d written about QR codes, their usage by
advertisers has seen strong traction. J P Morgan Chase’s ad in the
FORTUNE magazine and Bosch’s billboard are just two random examples of
QR codes found in the print and outdoor media. Overhyped as it sounds,
there’s some truth behind the claims made in report by Mobio Identity
Systems that QR code “scans are skyrocketing”.